London Diaries: Not your usual bookshop
Dancefloors, DJ's and red wine mean the BookBar isn't your typical bookshop
Someone in front of me orders a red wine. This wouldn’t be unusual were we in a pub or a bar, but we’re in a bookshop. Not your ordinary bookshop, though. Forget dusty shelves and a grumpy proprietor, forget an overly manicured selection of celebrity autobiographies, this is the BookBar.
Big pink capital letters announce the BookBar’s presence on Finsbury Park’s Blackstock Road, helping it stand out from the cafes, the charity shops, the odd off-licence. Inside the shelves are packed with books, but there’s also plenty of room for a table for people to chat about their latest read and enjoy their drink, alcoholic or otherwise.
Inside you’ll find Chrissy, the owner, chatting books and serving drinks. Chrissy and the BookBar want to change your perception of bookshops, just not the way you might think. The alcohol isn’t the defining feature, no one is drunk on the Saturday afternoon I visit. Alongside the red wine there are oat lattes and Earl Greys being served.
“BookBar was started to show that bookshops, and reading, are a community,” Chrissy tells me as I wait for my drink. Readers like talking to other readers about books. “Reading isn’t a solitary experience, it would be like watching a tv show and not talking to anyone about it,” she points out.
Reading certainly isn’t solitary at the BookBar. All around me are people chatting about their new favourite book. A customer asks Chrissy for recommendations and is promptly shown a copy of Pachinko, a recent novel by Min Jin Lee.
There’s a regular book-club, bespoke prescription bundles to suit any mood (fantastically named Shelf Medicate), and events. Last month, Books and Bangers, an evening with cocktails, dancing and a DJ set. How many Waterstones’ do you know that host DJ’s?
It’s somewhat ironic that such a strong community was formed in the middle of a crisis that threw out the very concept. BookBar was started during the first lockdown, which Chrissy states she thought would make “a good planning period.”
When lockdown continued interminably, the BookBar had to “get creative. We knew a lot of customers before we’d even opened because of having to adapt. We had customers doing things like click and collect.”
The community is now visibly strong. A customer approaches Chrissy with a book and is promptly met with, “you’ve read this before, right?”
Chrissy says the idea was to show people that bookshops can be exciting, a community, and to provide an alternative to shopping for books online, or in a big chain. The alcohol and DJ sets may get the headlines, but it’s not just these that bring people back.
The fact that the staff can pick customers out by name, recommend their own favourites, bring everybody to the shop for events, real life in-person events, is why the BookBar is now a staple of best London bookshop lists.
The wine certainly doesn’t hurt, though.
Some housekeeping
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Sounds so lovely. The Shelf Medicate subscription is awesome, I’d never heard of anything of the sort. Although it’s a bit pricey, I’m sure it’s worth it for the experience alone.
LOVE Bookbar and LOVE this!! 📚